Collection: MEN'S OBEY

A mix of progressive design in apparel and classic streetwear. Based on the design of artist & designer Shepard Fairey. 

Obey clothing, designed by Shepard Fairey, is a streetwear brand rooted in the concepts of rebellion, self-expression, and social commentary. It originated from Fairey's "Andre the Giant Has a Posse" sticker campaign, which later evolved into the Obey Giant campaign, inspired by the movie, They Live. The brand uses its designs, often featuring the iconic "Obey" slogan and Fairey's artwork, to encourage questioning authority and engaging with the surrounding world.