LABEL LOVE: Brands that Caught our Eye, Stories that Touched our Hearts in the Spring 2017 Trade Show Circuit
Posted by AMIT SHAH
The New York trade show circuit is large, lively, insanely inspirational, and a little overwhelming. With hundreds, even thousands of brands showcasing their best for Spring 2017, it's rare to come across a label that is doing something a little different.
Here we review two brands whose pieces sparked our curiosity big time, not to mention the stories behind them.
NOORISM (Brooklyn, NY)
Following big-time stints at Zac Posen, Tahari and Ellen Tracy, founder Noor Zakka was fed up with the disposable nature of the fashion industry. Motivated by the reduce, re-use, and sustainable philosophies of fashion, she launched NOORISM: upcycled denim at it's finest. In an effort to change the "fast fashion" narrative of the industry as well as the way we consumers consume, Zakka sources only vintage, unwanted denim and takes it apart to be used as fabric for entirely new pieces. Hats, bags, jackets, dresses, you name it, all produced in Brooklyn, NY.
WILLIAM OKPO (Brooklyn, NY)
William Okpo is a women's wear collection designed by sisters Darlene and Lizzy Okpo. A nurtured love for fashion and creativity brought about the birth of their collection, which is named after their father. Daughters of Nigerian immigrants, the Okpo sisters wish to illustrate the unique aesthetic that results from the juxtaposition of the immigrant's sense of style against American cultural sensibilities, offering the modern feminine designs with touches of masculine elements. Incorporating each of the sisters flair, Darlene finding her inspirations from 90's culture while mixing it with Lizzy's bohemian side. In their recent designs the sister do their take on current trends like modern edged symmetrical denim and surrealist faces that can't help but remind you of Henri Mattise works. A few of our favorite things, to name the least.