OBEY: FIRE ISLAND "Gay Rights are Human Rights"
In 2007 OBEY started the OBEY Awareness Program that focuses on educating and fundraising for the causes and organizations they support. Each season OBEY features products to raise funds for these causes. All profits generated are donated to the cause at hand.
This season OBEY launched a campaign in support of gay rights. An OBEY retailer on Fire Island, NY, FiveEightThree proposed a campaign in support of gay rights.
The image that is used on these tshirts was created by Shepard Fairey, the founder of OBEY. Featuring the lighthouse from Fire Island, a haven for the LGBTQ community, with the message "Gay Rights are Human Rights".