Obey Clothing is releasing their second round of shirts, DEFEND BLACK LIVES, to raise money for the fight against racial injustice towards the black community.
These styles will fall under the OBEY AWARENESS PROGRAM, founded in 2007, in which Obey will donate all of its profits from the sale of these products. The profits from the sale of these shirts will be split between Black Lives Matter and Know Your Rights COVID-19 Relief Fund. This fight will go beyond the immediate protests. Obey has, is and, will be committed to this issue.
They, and we, encourage everyone to take the time to reflect, educate, and demand action to combat the systemic racism that has permeated our culture for too long.